Medical network - on October 10, in recent years, China's medical equipment market scale presents the fast growth momentum. Blue book "2015 China's medical equipment industry development shows that China's medical equipment market last year overall size is about 308 billion yuan, the market growth rate is far higher than the global market.

Dongfeng on medical equipment market development, set up guangzhou the client of medical equipment service company, after more than ten years development, the United States and in the business scope has covered the three core markets. Last year, the client won the fourth session of China's innovation entrepreneurship competition "excellent enterprise", "won the" guangdong province finals, the finals "first prize" in guangzhou. In January of this year, the client successfully listed on the new three board. Not long ago, the client and the guangzhou baiyun mountain pharmaceutical group signed a strategic cooperation intention, the two sides will jointly establish a future platform "hatch" international medical equipment research and development industry.

The client of the chairman zhang accept southern daily in an interview, the client is a global one-stop clinical medical devices and certified solutions provider, the service covers the medical device industry chain. "Compared with mature markets around the world, China's medical device service market growth space is wide, cake large enough."

entrepreneurship

Fill the blank of the domestic medical device service market

"We started to do the medical equipment service as early as 2004, when the domestic market is almost a blank." The client of the chairman zhang is the international strategic experts and law experts, medical equipment more than 20 years of experience in medical equipment industry, has a large medical equipment in the domestic listed company as a vice President. In 2004, zhang home keenly aware of China's medical equipment CRO market blank, established the client of medical equipment service company.

CRO (Contract Research Organization) originated in the United States in the early 1980 s, it through the Contract form for the pharmaceutical enterprises, medical institutions, medical apparatus and instruments, etc in the process of basic medicine and clinical medicine Research and development to provide specialized services. According to the professional direction, CRO can distinguish different professional categories, such as medical devices to CRO.

Zhang said the CRO in global development has its inevitability, especially as the global pharmaceutical enterprise r&d investment cost and development cycle longer, research and development success rate lower, CRO with characteristics of low cost and high efficiency, has to cover the entire process of research and development of its service category, become the indispensable link in research and development of medical industry chain.

"Compared with Europe and the United States and global market growth, China's medical equipment CRO market space even more." Zhang told reporters that China's medical equipment CRO market each year in 8 billion - 10 billion yuan output value, the client for medical equipment enterprises to provide comprehensive, one-stop integrated clinical and regulations solution. Technical services including medical equipment, biological, clinical trials, the global medical device registration statistics professional consultation, training, medical equipment, medical equipment, etc.

According to zhang, the company set up in guangzhou, then the domestic haven't the concept of medical device regulations, professional services, no matter from the government to the enterprise, are not recognized this way. After several years development, the client of the three elements of the medical device industry chain "r&d, registration, sales" registered as an industry development, to create the medical equipment system consultant, medical equipment product registration division etc. Such a professional position, has become a leading medical equipment service providers. Company is equipped with the clinical center, regulatory affairs center, marketing center, administrative center, training and development centre, overseas business center six departments.

After completing architecture development in guangzhou, the client to quickly to the first-tier cities Beijing, Shanghai continues to expand, expanded the new service concept to the nation. Zhang told reporters that the clients are national and even global layout, Beijing and Shanghai are two very important medical devices to the market, can't miss it.

layout

Covering virtue in three core market of medical equipment

Zhang said that 2010 is the client of the development of the watershed. On the one hand, the company in the domestic 3 three layout effect start rendering. At the same time, the client to begin to explore international layout.

"Company sign the bill amount is just 2 million in 2010, and by 2014 we sign the bill amount is more than 70 million." Zhang said that four years turnover turned over 35 times, in addition to the company in the field of professional medical equipment service, has a lot to do with its strategic layout. North shenzhen four cities, 60% of China's medical device manufacturing enterprise concentrated in these four areas, deepening the four cities cake is big enough. Then, the client to start layout of globalization.

In September 2013, the client of German branch established. Zhang told reporters that in the medical device market, China, Europe and the United States occupies more than 50% of the global consumer market, including the core and hub of the German and European market. "So, the first station of our overseas expansion in Germany."

Zhang said that the European market has its particularity, and the global market. In Europe, if you want to link to a business is difficult, can't visited also not convenient telephone communication, are generally by industry conferences, technical BBS after familiar with each other, European companies will be willing to talk about cooperation.

At present, in the global medical apparatus and instruments of Europe is bigger, at the same time, China's exports to Europe, the European imported to China import and export market is growing on both sides. According to zhang, European medical equipment enterprise all hope, can have a local agent, help enterprises to export Europe's medical equipment to China, also help Chinese excellent medical equipment import to Europe. "We set up branch office in Germany will play the role, with many German companies to reach a cooperation, then to enter the American market will copy the German experience."

Zhang told reporters that in 2014, leaders of the country on a state visit in Europe, met with some Chinese companies, including the client. "The client to represent China's high-end service industry output, long before in this area is monopolized by foreign companies." Company since 2012, he said, the business focus to the two aspects of medical instrument clinical trial and registration, and most of cooperative enterprises high-end medical equipment.

In the future

To build international medical equipment r&d incubation industry platform

This year on March 22, the client to guangzhou baiyun mountain pharmaceutical group signed a strategic cooperation intention. According to the announcement in baiyun mountain, according to the two sides will jointly establish a platform "hatch" international medical equipment research and development industry.

It is understood that the two sides will be a joint venture to build baiyun mountain for clients of the international medical equipment hatching industrial park, to speed up the proactive and leading role of high-end medical equipment projects can be settled in guangzhou, advantage of strategic emerging industry cluster of medical equipment is established. At the same time, both sides will work together to build baiyun mountain the client of medical apparatus and instruments and translational medicine research institute, with baiyun mountain the clients of the international medical equipment hatching industrial park resource sharing, providing technology, research and development support, to speed up the introduction of the project and the enterprise research and development, incubation and achievements.

Talk about the cooperation with guangzhou baiyun mountain, zhang said the cooperation is based on both sides to guangzhou medical devices and health development trend judgment. In the construction of medical equipment industrial park in guangzhou has unique advantages, the first medical device done earlier, moreover industrial park district has formed the scale. "Guangzhou a lot of transformation and upgrading of traditional enterprises, and medical apparatus and instruments of high-end service is a direction of industrial upgrading, the fast growth was registered in China and even global medical devices are."

In domestic pharmaceutical enterprises, wide medicine baiyun mountain has begun layout build big south medicine, the health, big business, big medical "four plates, the whole industry chain development. Wide medicine baiyun mountain, said the joint the clients of power is just wide medicine baiyun mountain of medical apparatus and instruments at one stroke, the future will be through international cooperation, such as mergers and acquisitions, equity participation in a variety of ways to cut into the field.

In zhang planning, the client of the future will set up an online medical devices (SAAS platform) + offline (CRO + RA + + certification) global medical equipment professional vertical service platform, forming a to meet the changing laws and regulations of requirements, in line with the global regulatory and market demand of r&d, production, sales, market, laws and regulations, industry information as one of professional information platform for medical devices industry.

S a third party

Cic advisory health industry researcher liu wei:

Policy change is the biggest unknown risks

The client of the company competitive advantage lies in innovation system and application software management platform can achieve project from the project application case to assess the management of the entire life cycle, with over 10 years experience in registration system and clinical types of project management, hand had mastered the certain scale of the international and domestic customer resources and industry data. In population aging speed, medical health needs to upgrade, against the background of the third-party service of medical equipment industry overall positive market environment, policy change is the biggest unknown third-party service of medical equipment enterprise risk, but is also the opportunity of development.

In the future, medical apparatus and instruments will be a trillion-dollar markets. And with the medical device industry marketization, specialization level enhances unceasingly, medical apparatus and instruments of CRO professional services proportion will gradually increase. Compared with abroad, China medical instrument and drug consumption structure deformity, most high-end market still occupied by a foreign enterprise, but also that China's medical equipment industry has great development space. With China's health care demand eruptions, strengthening government support, the domestic medical equipment industry and related services CRO industry will achieve further development.