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Which of the seven main modes of "hospital + Internet"?
 
Author:中国铭铉 企划部  Release Time:2017-9-25 14:53:21  Number Browse:1562
 

With paying treasure to future mobile medical platforms such as hospital, hospital WeChat wisdom fast development, the domestic "hospital + Internet" construction has entered a new stage, most hospitals to carry out the beneficial exploration "Internet +", through the disease focus, system upgrades, platform construction are to carry out the construction of mobile medical treatment.

Mobile medical treatment is the trend of domestic medical service system, is new stage of development of the Internet health, the author from the outstanding in the process of "hospital + Internet" screen "seven mainstream model", summarizes the practical operation method, want to give "hospital + Internet" promoters with beneficial reference.

Promote the upgrading of HIS system and create a quality medical service experience

Model development potential

The mode is difficult to push forward

Such model advice 】 【 emphasis on promoting upgrade of hospital information management system, take this opportunity to promote hospital remote medical services, upgrade the hospital work terminals, at all levels to hospital patient medical service program, both inside and outside the hospital deal with one of the key steps of mobile medical development.

This model should focus on the following points in advance:

1. Advance the diagnosis and treatment service "last kilometer". Upgrade in the HIS system in hospital, especially focus on medical service terminal services, including in the terminal, the courtyard outside the terminal, etc., pay attention to each terminal information integration and data transmission, advance before and after diagnosis and clinical diagnosis in the related services.

2. Integrated information services. From around the hospital HIS system current situation, most hospitals in their own way in, more do not have a unified hospital information port different criteria, docking, to better promote the development of hospital in subsequent mobile medical service, need to strengthen hospital when upgrade information flow, data docking, lighting integrated information services.

3. Improve medical service elements such as electronic medical records and health records. For the patient's own and mobile medical platform, its value most is a complete and professional offline hospital electronic medical record systems, disease management files, etc., these are the future of Internet medical key link, is this pattern to promote priority, hospitals can be focused on HIS system upgrade, special solution and advance together.

[typical cases] in shifang city hospital

Shifang city hospital of traditional Chinese medicine is shifang first launched mobile nurse system of medical institutions, its online mobile nurse system supported by the hospital HIS platform, hand-held devices (PAD) as the hardware platform, make full use of HIS data resources, implement HIS system and ward data exchange in a timely manner. Through the system can realize bed patient information query, the doctor's advice to check, vital signs recorded, sampling, nursing workload statistics, barcode scanning, and other functions, can greatly promote the services of the hospital.

Focus on common diseases and chronic diseases and open new mode of "remote diagnosis and treatment"

Model development potential

The mode is difficult to push forward

This model is designed to focus on disease to make breakthrough, through the cut chronic diseases, such as concentration and partial medical resources, promote efficient linkage of online medical service, to achieve collaborative diagnosis, practice of mobile medical O2O services.

Such patterns tend to focus on the model suggested 】 【 "breakthrough" of heart diseases, rapidly increasing professional disease diagnosis and treatment, the cure rate, etc., to provide online communication, offline site diagnosis inspection and other services, the need to focus on the following three aspects:

1, focus on diseases, and the crowd, best disease to break through from the hospital and public hospitals outstanding expert diagnosis and treatment, highlight the common diseases and private medical expert medical expertise and core chronic diseases diagnosis and treatment.

2, medical equipment such as medical resources docking, brighten network service scenarios and promote core disease diagnosis and treatment services at the same time, it will often and medicine, equipment, insurance and other integration docking, brighten the joining outlets of on-site inspection and other services, integrated into the scenario, the disease diagnosis and treatment can achieve multiple profit more.

3, online medical service, reasonable division of labor, to promote cooperative medical services, online planning different features, set up different data docking entrance, strengthening hospital offline medical service, strengthen the effective management of service outlets outside the court.

[typical case] xu hui central hospital "cloud hospital" construction

On December 16, 2015, online xuhui district central hospital of Shanghai's first hospital of cloud, it mainly through online video and how to carry out comprehensive interrogation, offline distribution of drug prescribing electronic medical model, the Internet cloud hospital for common diseases, chronic diseases, provide consulting and follow-up of patients, which can be online reservation, follow-up, accept education, etc., in the courtyard outside the stationing has signed more than 100, including 41 nursing home the xuhui district civil affairs bureau and the first pharmaceutical co., LTD. And Shanghai large pharmacy 70 retail pharmacies, 24 community health as well as part of the school and neighborhood committees, in the previous stage of trial operation, cloud hospital registered users have more than 5500 people, daily in patients with an average of 67 people, has provided services for 2500 patients.

Promote patient customization services and create high value medical services

Model development potential

The mode is difficult to push forward

[model implementation recommendations]

1. Provide customized diagnosis and treatment services. More for the masses of public hospital patients, the user type more extensive, and high-end private hospital is geared to the needs of high-end users, private specialized subject hospital specialist diseases, chronic diseases, such as kind of knotty, hospital in promoting "Internet +" prior to lock their target group of patients, clarify the diagnosis and treatment of psychological, general symptoms, such as economic bear ability, providing customized, characteristic, integration of "medical services", doing fine without wide, doing fine and not of deeds.

2. Strengthen remote monitoring and doctor-patient interaction, etc. For some in stable condition, chronic diseases, such as patients, can introduce medical wearable devices, in the form of remote data monitoring and disease management, rest at home, when the illness is smooth condition or in an emergency to a hospital checking treatment repeatedly, at the same time strengthening the doctor net interaction at any time, after clinical follow-up, in patients with related work such as life guidance.

3. Actively connect with medicines, equipment and other resources. Offline hospitals can take "customization in patients with diagnosis and treatment plan" as the guidance, on the one hand, provide practical site diagnosis and treatment services, on the other hand docking good medicine, instrument equipment and other resources, prompting "customized treatment plan" the ground effect.

Typical case: wuhan hospital

PuRen hospital in wuhan city "web-based hospital" is first completely relying on the entity of the hospital network hospitals of hubei province, its can through the website or official WeChat doctor's appointments the door, can also provide for medicine door-to-door services; Its network hospitals to absorb the patient is given priority to, Internet counseling is free at present, drugs and hospital price, free door-to-door within 3 km, equipment leasing service at the same time, to alleviate the burden of patients.

Innovation hospital O2O model, promote online and offline collaborative services

Model development potential

It is a good thing to do

Model suggest that this model is designed to use 】 offline hospital medical equipment resources, reveals strong hospital expert resources, to maximize the use of hospital good diagnostic test equipment, etc., to promote good offline online doctors visits, the doctor patient medical services and efficient communication, clinical guidance after docking, finally realizes the online collaborative medical services.

This model needs to focus on the following points:

1. Actively advance the mobile interconnection of medical services in pre-diagnosis and consultation. Hospital is in rapid development, also in rapid upgrade of its information system, and promote the online booking, online registration, check the result in clinical push expends pay and other key issues will greatly improve the patient's satisfaction.

2. Explore the efficient interaction of medical information, improve personal medical records and health records, etc. The biggest difference between hospitals and other mobile medical subject, is its own comprehensive record to the patient, with a complete electronic medical records of patients, with a relatively comprehensive patient health records, the patient medical service information professional, continuity and sharing is the core of hospital O2O bright spots, and offline hospital in the era of mobile medical occupy the important guarantee of competitive advantage.

[typical case] guangdong foshan sanshui hospital

The people's hospital of sanshui district in foshan, guangdong province, has launched "mobile Internet hospital" to be opened in the form of "hospital WeChat public number". Patient in WeChat focus on people's hospital of sanshui district, foshan city, "" public, and can obtain from outpatient service to the whole process in hospital medical and health services, through the leading examining, interactive services in three home patients diagnosis and treatment, diagnosis and treatment; It is more concerned with protecting patient privacy and has obtained military level security verification. All data is available only in hospitals.

Promote the regional joint development platform and continuously improve the business process

Model development potential

It is a good thing to do

[model implementation recommendations]

1. Promote coordinated services such as regional joint appointment booking. Hospitals are online network hospitals, hospital APP and so on, will no doubt increase the difficulty of hospital information system and docking, line and area unified "make an appointment platform" or "unified hospital services platform", etc., can simplify the platform and hospital information docking process, in a timely manner to promote regional exchange, interconnection and sharing of medical information resources, improving the patient's medical service experience.

2. Promote the launch of the hospital business process and improve services such as hospital settlement in different places. Diversity, as is known to all, the current domestic hospital information system data port, hospital "information island" phenomenon is more serious, to better adapt to the new development of mobile medical, hospital can active docking "regional medical service platform" and so on, promote hospital business process running, docking long-distance medical clearing and other related services.

[typical cases] 160, alipay "future hospital" plan, etc

Medical treatment platform as of August 31, 2015, 160 it had from shenzhen, dongguan, changsha, guangzhou and other cities gradually developed to Beijing, Shanghai, Hong Kong, zhengzhou, hefei, chengdu, wuhan, nanjing and so on more than 200 cities, can be registered to 31 provinces, 1759 service hospital, including 3 armour hospital 566; More than 340,000 service doctors; More than 46 million real-name registered users; More than 36 million registered patients have been registered; More than 47 million registered visitors; The ratio of mobile terminal registration to 55.9%; It also has partnerships with large Internet companies such as baidu, tencent, alibaba and sina. The growth of this cross-regional platform will greatly facilitate the efficient docking of hospital appointments, information docking, diagnosis and treatment of hospitals and other relevant links.

To dig deeper into the value of community medical service and promote the construction of "hierarchical medical service platform"

Model development potential

It is a good thing to do

[model implementation recommendations]

1. Cultivate the community and value the network. There are many real estate developers in the development of community health care, pension medical mode, such as the HTC and the community medical treatment with the combination of huge commercial value, community hospital can treat many common diseases, many chronic diseases can be in a stable condition when transferred to the community hospital treatment nursing, mining community health care is to precision farming community, has the choice of location, each node value.

2. Strengthen the service of branches, penetrate into the community, and promote graded diagnosis and treatment. Community site is extremely important, and the community medical services within the network is very important, the community can provide disease first diagnosis, referral advice, health services, disease prevention and related services, such services residents close, easy to operation, believe that will be more popular among community residents.

3. Cut into "family doctor" and other services to build a tiered diagnostic service platform. Shanghai is advocate "the family doctor plan", is the surrounding community, health services, disease diagnosis and treatment is an important step of "medical service into the community", "family doctor" is a good place to start, to residents nearby clinic, also conducive to revitalize the community medical resources, in favor of the disease management, classification of the late diagnosis and treatment, etc.

[typical case] 5 courtyard of zhengzhou

The "zhengzhou five academy" is very important to "community medical service". It has established a network in the community health service center (station) and residents' community, etc. Patients do not need long time, long queues, in JiuZhenDian video calls make an appointment can be realized through the network, remote video interrogation, remote medical test, guidelines, grading referral, personal health management service, it is to build a "1 + 7 + N" Internet grading diagnosis and new mode: chong five large establishing affiliated hospital of the ministry of health resources to support, 7 community service centers, in the future several communities, including henan company, Great Wall Cambridge implement medical combination, home services, that community residents achieve "chronic diseases community".

We will actively build Internet hospitals to promote efficient collaboration online and offline

Model development potential

It's a good thing to do

[model implementation recommendations]

1. Actively construct "network hospital platform". At present the hospital resources is still mainly concentrated in the offline, in mobile medical is popular today, offline hospitals need to fill in "web-based hospital" as soon as possible the key lesson, the need to actively and patients to communicate on the Internet, promote the remote diagnosis and treatment, "medical" network operation and network specialists, etc, construction excellent network platform of the hospital is one of the compulsory courses of offline hospital.

2. Promote the offline quality diagnosis and treatment services. In the era of mobile medical, offline hospital in addition to better enhance their own medical level, increasing high-tech equipment and strengthening experts advantage, more must be conducted in patients with rapid leading examining, efficient communication, offline health science, member activities held all the key issues, such as through offline hospital upgrade, joint operation and enhance the overall competitiveness of the hospital.

3. Efficient collaboration online and offline. Future era is the era of mobile medical O2O, in the near future, the doctor patient make an appointment online communication, network, network pay, health care and docking will become a reality, such as mutual unicom online medical service, the effective interaction, visits online, online and offline diagnosis and treatment efficient coordination will become the norm in medical service.

[typical case] micromedical group

Micro has medical group by the end of 2015 and the country 29 provinces, more than 1900 major hospital information system implementation, has more than 110 million new registered users and 200000 hospital experts. In December 2015, the medical group joint preparation "wuzhen Internet hospital" is launched, then announced that will invest in the construction of the country's largest Internet grading diagnosis platform, as well as the five cities across the country to build five regional operation center, micro d the layout of the first regional operation center has landed in hangzhou, it is designed to realize the patients and doctors online docking closed-loop service, to build their own mobile medical system.

China's burgeoning hospital + Internet, promising, "seven mainstream model" provides a good example for us reference, the author believes that with the rapid advance of China mobile medical, domestic "hospital + Internet" innovation mode is bound to emerge in endlessly, greatly improving domestic patient medical service experience. Come on, Chinese hospital colleagues!
 
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