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| Is it the next blue ocean to expand the new market for medical food |
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| Author：中国铭铉 企划部 Release Time：2017-9-27 11:03:10 Number Browse：1615 |
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Medical network - September 26 as nutritional screening was incorporated into the national nutrition plan (2017-2030), the social from all walks of life more and more attention on nutritional knowledge and nutritional status, health industry is expanding, marginal, medical food market is under a blue ocean?
On September 23, 2017 organized by ms group co., LTD. The first symposium on guangdong special medical use formula food, industry experts to special health food industry development present situation, future opportunity analysis: nate medical food industry in the initial stage of development, hospital patients nutrition support is not enough, the public and the medical personnel lack of nutritional knowledge, and in recent years, a series of policies for medical food industry had a boost, medical food industry ushered in the unprecedented opportunity.
Status: "triple gate" challenge
Nutritional needs are far from being met
According to the Chinese anti-cancer association of professional committee of the tumor and support treatment for 23618 cases of patients with tumor research, preliminary figures show Chinese cancer incidence of malnutrition was 57.6%, among them, esophageal cancer, pancreatic cancer, stomach cancer malnutrition rates remained high, 85.7%, 83.2% and 80.8% respectively.
High morbidity, low survival, heavy treatment and light support, this is the conclusion of shi hanping, director of the China nutrition and health food association, on the treatment of tumor in China. According to relevant statistics, the overall five-year survival rate of cancer patients in the United States reached 65.8 percent, while the Chinese medical association reported that the five-year survival rate of Chinese tumor patients was only 22 percent, and the gap was greater than expected. "There are a lot of reasons for this huge gap, and early detection is the most important, and nutrition support is also a key factor," he said. In fact, 71 percent of cancer patients in clinical treatment received no nutritional support.
In the United States and Europe, the usage rate of medical food is 37 percent and 33 percent respectively, compared with 6 percent in China, and China's medical food industry has a lot of room to grow.
Nutrition cognition is still in the enlightenment
Special medical food refers to meet due to fully or partially limited feeding, digestion, absorption, obstacles or metabolic disorder of the daily nutritional needs, or due to a medical condition or disease of certain nutrients or the specific requirements of the daily diet, made from specially processing and must be under the guidance of a doctor or a clinical nutritionist use a special kind of diet.
Clinical doctors have a low level of cognition of nutritional support, and the lack of rational choice of nutritional support is also an important factor restricting the development of the special food industry. In 2013, a survey of 3,036 medical staff at 138 key university hospitals in 13 provinces found that the rate of nutrition knowledge for medical staff was only 35 percent, and the rate of excellence was 12 percent. Attaches great importance to the vein nutrition, ignoring enteral nutrition is also a common phenomenon in medical services, according to Beijing union medical college hospital survey, the developed countries and regions, enteral nutrition and parenteral nutrition treatment ratio of 10:1, and domestic only 1: (5-15).
"The cultivation of domestic nutrition-related talents has not attracted enough attention," shi said. "dietitians don't even have a sequence of doctors and cannot be promoted." Shi han ping suggested that nutrition majors should be established in the discipline of imaging, anesthesiology and other disciplines, and the nutrition specialty should be established in the stage of the resident doctor's regulation.
The registration threshold is unattainable
Shanghai second military medical university professor Samuel mingyong, said medical food in domestic application has more than 30 years, but didn't get enough attention, for a long time as the drug registration and management, the review time is long, high production cost, overall development is quite slow.
At the urging of all parties, special food finally has a "famous score".
On July 1, 2016, the special purpose of medicine formula registration measures for the administration of formal implementation of the production enterprises ability of research and development capabilities, production, inspection and other related product registration conditions set up high barriers to entry. In April 2017, CFDA formally established special food registration management division to strictly regulate the qualification conditions of production enterprises, review and approval procedures and clinical trials to ensure the standardization of the medical food industry.
Faced with the difficult registration door, shi han ping hu, should reduce the medical food entry threshold, abolish clinical trials. Previously, han-ping shi situation described the tumor therapy is like an hourglass, the above is the central policies and the spirit, here are the people demand and calls, middle department policy is that thin, and it's the "channel".
Future: out of the "new path"
Nutrition interventions throughout the treatment
According to statistics, the rate of nutrition diagnosis is less than one in 100 million patients in China every year. By 40% of the inpatients' malnutrition rate, more than 60 million inpatients with malnutrition are not entitled to reasonable and effective nutrition support each year. Under the huge demand of the market, the special medical food blue sea is waiting to be excavated.
2017 the first symposium on guangdong special medical use formula, a guest repeatedly stressed that nutrition intervention should be throughout the whole process of the treatment of chronic disease treatment, rather than take the nutrition intervention in the treatment of invalid.
Han-ping shi believes that nutritional therapy is with surgery, radiotherapy, chemotherapy and other is another kind of treatment method for the treatment of paying equal attention to, should become the foundation of patient treatment or first-line treatment methods, is a truly integrated treatment. "I call for nutrition as a first-line treatment! By strengthening the publicity of nutrition science popularization, strengthening education of nutrition major, implementing the national policies to encourage the development of better products and promoting the integration and development of clinical nutrition in China.
Good policy brings investment opportunities
In fact, clinical nutrition screening has been taken seriously at the national level. Promulgated by the state council in June 2017, the national nutrition plan (2017-2030), is proposed to improve and malnutrition patients hospitalized patients nutritional screening rate, proportion of nutrition therapy to 2020 residents are aware of knowledge about nutrition and health on the basis of existing increased by 10%, to 2030 residents are aware of knowledge about nutrition and health in 2020, 10% of its basis. This has undoubtedly encouraged the morale of the food industry.
The latest edition of the health care catalogue, released in 2017, brings good news to the development of medical food in the country, which is included in the catalog of 19 special medical foods approved by the CFDA. There are 15 more categories compared to the four categories of drugs in 2009.
From the perspective of the whole clinical care food market, the giants such as huari and nudi shia divide up nearly 73 percent of the market share, as well as the small intestine nutrition preparation enterprises with the approval of the number of pharmaceutical products. It is worth noting that, from January 1, 2018, the special medical use formula food registration certificate shall be obtained in accordance with the law of the special medical products which are produced in China or exported to our country. In other words, medical food is regulated as food.
The policy is increasingly clear, and the capital market is optimistic about the medical food industry. Luo, the sea is, cisco, talc and other pharmaceutical enterprises have begun in the medical food industry strategic layout, with the industry to consolidate, the future of medical food industry capital intervention will step into active stage. ROM Luo Chubo group chairman said in an interview with purchase industry, medical food market potential is tremendous, but the enterprise want to occupy the commanding heights of the future competition also need under "kung fu", ms group of guangzhou Europe PuKang medical food co., LTD., from the aspects of raw material for upper filter layout, in addition to cash, capital party in incoming medical food market should be conditions in production, research and development ability and so careful study.
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