Medical network - March 20 cross-border electricity are flawed, the other side for domestic pharmaceutical enterprises to see the scenery. Relative to the domestic medical electrical contractor "small and slow", in the field of medicine cross-border electricity can be said to be the first to test the waters, already bought from at the beginning of private act as purchasing agency, tourism development mode, such as to enterprise, platform operation. 

 

Although domestic pharmaceutical cross-border electricity more is "introduction", but there are also many enterprises began to use this platform to "go global", especially the quintessence of traditional Chinese medicine, meet the difficult position in go out, internationalization of traditional Chinese medicine at present, with the help of a cross-border electricity seems to have a greater exploration of space. 

 

growth Traditional Chinese medicine to go air port for export 

 

According to the Chinese health care data, chamber of commerce in 2016, Chinese medicine products exports fall across, traditional Chinese medicinal herbs and yinpian, extract and health care products exports are in negative growth, exports and exports "double down". Among them, the extract exports fell 14.3% year on year, exports fell 10.9% year on year. 

 

Began to appear the symptom in early last year, according to the report, in the first half of 2016, China's traditional Chinese medicine trade become the largest category in overall medical decline in exports. 

 

Under this background, the colleague of international platform of "going out" of Chinese medicine in officially launched on December 16, 2016. 

 

Rise in cross-border electrical contractor, chongqing peace pharmacy "peaceful global purchasing" started the project, then tongren temple, the first sound to kang, tomson times health, and other enterprises have also launched cross-border electricity project, even mobile medical higher-ups peace good doctor is not far behind. 

 

But these basic is the business of "introducing", and "going out" tong ren tang platform of opening, for the sake of what? 

 

Tongrentang President tian says, "go out" platform in the new era, the Internet users worldwide demand for health management, mobile Internet era, only rely on the offline model is not enough to support the further development of the internationalization of Chinese medicine. Despite the treatment of traditional Chinese medicine and Chinese medicine products in overseas has become more and more popular, but most of the overseas consumer bought abroad very hard to of Chinese medicine products you need. Overseas sale stores and the limited number of variety of traditional Chinese medicine product, so the cross-border electrical contractor will provide a new channel. 

 

It is known that "go out" tong ren tang platform will be straight from the source to the user's mining model are adopted to decrease the cost, solve the pain points of overseas buying product of traditional Chinese medicine; Second, the integration of the global supply chain, realize overseas straight hair, around the world with the help of tongrentang offline stores, warehouse system to achieve more efficient distribution; Third, from product sales to health services, tongrentang international health service management module and go out of traditional Chinese medicine platform will merge. 

 

The reporter saw in tongren temple "go out" platform, the platform with herbs and supplements, vitamins and dietary supplements, health tea category, such as the products is given priority to with the tongrentang, taian hall, the Yangtze river, such as ridge and brand products, for countries such as Canada, the United States, the United Kingdom. But perhaps because of just online platform overall volume is not large. 

 

+ can cross-border electricity out of the new way of traditional Chinese medicine 

 

How to "go out" of Chinese medicine, has become a hard problem in Chinese medicine, Chinese medicine through cross-border electricity is much more in others but one channel, effect remains to be tested to practice. 

 

Shenzhen development and reform commission (NDRC) medical expert review liuli, said China's main Chinese medicine export to southeast Asia, the developed countries of traditional Chinese medicine product import requirement is very strict, so most of the Chinese medicine cannot be in the form of a drug sales, mainly extract. Although a slight change in recent years, cross-border electricity can become a breakthrough remains to be seen. Because of the overseas Chinese medicine consumption crowd is given priority to with overseas Chinese, but this part of the population is increasing. 

 

Liuli, said this is correct. After all, Chinese traditional medicine have to think about what a way to "go out". 

 

Tasly proposed three paths of traditional Chinese medicine to world. One is to go out, go abroad; Second, go up: on high-end; 3 it is to walk in, into the world. They think, let the Chinese traditional medicine "going out", face to face with foreign customers, is the first step on the road to the international traditional Chinese medicine. Tasly currently in east Asia, southeast Asia, and Africa, in the form of traditional Chinese medicine, health care products, dietary supplements, etc, make the traditional Chinese medicine into the foreign consumers. 

 

And cross-border electricity in addition to the pure online business, also can be combined and O2O, first sound kang cross-border electricity again, for example, it locate in the big foreign high-quality goods into China in the field of health, online through the mall and jingdong flagship store sales; In terms of O2O, retail pharmacies in more than 20 sets the kang global purchase shop again, moreover they also with the national well-known institutions swimming hall reached a strategic cooperation, children play in many stores sales. 

 

The combined model of online also allows overseas consumers better understanding and experience of traditional Chinese medicine, thus recognition, accept the traditional Chinese medicine (TCM). Because of this, tongrentang "go out" platform through cross-border electricity can not only increase online sales channels, can also through the O2O runs in overseas for many years, sales network, partners better together. 

 

With the idea of traditional Chinese medicine "cure not ill" more and more influence on the world, abroad is becoming more and more popular and recognition of Chinese medicine, Chinese medicine, through cross-border business or other patterns, will have a broader space. 

 

According to statistics, in Europe and Australia and other regions around 5% of the population will try traditional Chinese medicine treatment, only in Australia, more than 2 million people a year in TCM diagnosis and treatment. 

 

, on the other hand, currently on eBay and other international electric business platform only sporadic TCM products, mostly for the self-employed, difficult to guarantee quality, sale price is extremely high. 

 

As tian says, now in the market lack of truly global, variety complete, quality guarantee of cross-border electrical contractor and service platform of traditional Chinese medicine of traditional Chinese medicine, it is including cross-border electricity of Chinese medicine, the huge opportunity for the development of international service platform of traditional Chinese medicine.