Medical network - March 29 in TCM pavilion "hot", but many others both for TCM pavilion, and doubt, because of traditional Chinese medicine museum not only invest more, and most of all have no profit in reality. 

 

The market prospect of TCM pavilion? At the recent "high-quality goods museum of TCM hundred BBS" on, the CFDA TaoJianHong made the deputy director of the institute of medicine economic south titled "market pattern and trend analysis of traditional Chinese medicine" speech, from China's traditional Chinese medicine industry operation status and general retail formats and the national physician pavilion, and its future development trend has made the detailed analysis and interpretation. 

 

Library development of traditional Chinese medicine has six big trend 

 

TaoJianHong 

 

The CFDA southern medicine, deputy director of the institute of economics 

 

The growing market of traditional Chinese medicine (TCM) 

 

According to TaoJianHong, until the end of may, 2016 domestic drug substances and drug products factory has more than 3994, including 2080 Chinese medicine enterprises, Chinese medicine yinpian enterprise 1592. In 2016 China's pharmaceutical industry output value of 3.1676 trillion yuan, an increase of 10.7%, Chinese medicines, including 722.3 billion yuan, up 9% from a year earlier, 23%; Chinese medicine yinpian, 204.2 billion yuan, an increase of 13%, 6%. (chart 1) 

 

 

 

Proprietary Chinese medicine industry in the "11th five-year plan" period the compound growth rate of 20.79%, total output value of profit total compound growth rate of 31.29%; During the period of "twelfth five-year" compound growth rate of 17.74%, total output value profit total compound growth rate of 14.45%. 

 

Proprietary Chinese medicine industry profit is 66.1 billion yuan in 2015, up 10.6% from a year earlier, Chinese medicine yinpian industrial profits of 12.5 billion yuan, up 18.5% from a year earlier. Proprietary Chinese medicine industry profit growth of 5.7% in 2016, Chinese medicine yinpian industrial profit growth of 14.1%. 

 

By contrast, the growth of the Chinese medicine yinpian more grab an eye. Such as industrial output during the period of "11th five-year plan", Chinese medicine yinpian compound growth rate of 32.51%, total profits compound growth rate of 52.17%. 

 

Is expected in 2017 China Chinese medicine yinpian processing industry growth capacity to 5.3 million tons, to 2022 increased to 6.5 million tons, traditional Chinese medicine and Chinese medicine yinpian expanding market space. 

 

China's traditional Chinese medicine trade $2016 in 4.6 billion, fell 4.08% year on year, as the negative growth for the first time in nearly a decade, among them, the export volume was $3.426 billion, fell 9.13%, compared with the same period in 2015's 4.95% growth, drop significantly. In 2016, Chinese medicine yinpian Chinese exports of $1.025 billion, declined by 3.13% over the previous year, was a 18.24% decline over the same period in 2015 has improved markedly, 2016 Chinese herbal medicine and yinpian export average jumped by 19.11% year-on-year. 

 

TaoJianHong pointed out that the amount of price rise is the main characteristic of Chinese medicinal materials and yinpian exports in 2016, the private enterprise is the main force of facilitate the export of Chinese medicinal materials and slices. However, in the back of a Chinese medicine market expansion also has the worry, now March 9th CFDA 23 batch is not qualified Chinese medicine yinpian's website. 

 

Project into a pharmacy of traditional Chinese medicine "favorites" 

 

In recent years, more and more chain pharmacies choose the differentiation strategy to cope with fierce competition, such as the specialized subject of paekche, jiuzhou medicine clinical pharmacy stores, health care new DTP pharmacy, etc., the bigger the scale of chain pharmacies on exploring the strength of the apparent increase in multiple formats. And traditional project, almost become a pharmacy necessary options. 

 

In 2016, more than 100 stores on the average, there are five forms of chain pharmacies, pharmacy chains under 100 stores have an average of three forms; A second-tier cities and three or four line city average are four formats. And chain pharmacies in nearly 10 years selected forms, online pharmacies and project + pharmacy of traditional Chinese medicine is the most popular, and more than 16.5% online pharmacies, project + pharmacy of traditional Chinese medicine (15.1%), O2O pharmacy (11.2%), the national physician pavilion (9.8%), specialized pharmacy (7.7%), medicine diagnosis stores accounted for 8.2%, inn in tank (7.9%), medicine makeup stores accounted for 5.3%, DTP pharmacy (2.6%). (chart 2) 

 

 

 

According to incomplete statistics, the census register of national physician pavilion for a total of 372, the largest distribution area of chongqing, guangdong, sichuan, more than 33% of the total sample size. Museum of TCM pharmacy chains proportion is 52%, 74% of medical insurance fixed-point. 

 

TaoJianHong thinks that building the cause of the rapid development of traditional Chinese medicine has a policy to encourage with the government to promote the development of Chinese medicine, healthy trend to promote the transformation of traditional pharmacies, demand, museum of traditional Chinese medicine belongs to the freedom of investment and output formats, etc., and the construction of basic TCM pavilion there are four major policy benefit, a drug addition, public hospitals, but Chinese medicine yinpian and profits; Second, the state set goals for the construction of basic TCM pavilion; Three, folk inherited the traditional Chinese medicine can be "legal practice"; Four, on-the-job doctor medical institution may be established, can be more professional. 

 

At present, the traditional Chinese medicine museum stores are operating area of 703 square meters, produce an average of 10.84 million yuan in sales, operating an average of 517 Chinese medicine yinpian gauge, but the overall management level of TCM pavilion is uneven, operating income and service ability differences. 

 

TaoJianHong judgment, into the chain of this field will be more and more, because of the large chain funds more abundant, in the layout will be ahead. 

 

Prospects for the future 

 

TaoJianHong pointed out that, in the long run, a variety of positive factors, Chinese medicine library development will have great potential for growth. 

 

The first is demographic change consumer demand. In accordance with international standards, our country has entered the aging society, according to the ministry of civil affairs, by the end of 2014, the old people aged 60 and above 212.42 million people, accounting for 15.5% of the total, including more than 65 years old and a population of 65 people, accounting for 10.1% of the total population. Current pension medical market size is about 700 billion yuan, the size of the market within five years will quickly expanded to 1.36 trillion yuan, 10 years to reach 2.4 trillion yuan, is three times as many as 2015. 

 

In addition, the "comprehensive two children" will also bring huge market opportunity. New Year after the "two children" comprehensive birth population between 3 million ~ 8 million, 2015 Chinese children's drugs market of about 66.8 billion yuan, to the scale of the 2020 will exceed 2020 yuan, the average annual growth of 14.4%. 

 

Followed by the next five years, more than two hundred million people need health management. Nutrition and chronic diseases among residents in China report (2015) shows, sub-health population proportion is as high as 70% in China, there are three kinds of people in urgent need of personal health management: the stress of work social elite, senior management and scientific research personnel, such a crowd estimated at 5 million ~ 10 million; Severe heart patients, about 100 million people in total; The general staff, the enterprise for employees to purchase health management will become a trend, the market of about 100 million people. Combined with lifestyle changes to drive big health demand, slow disease prevention and control to strengthen the cohesion and primary care, 2017 medicare catalog Chinese medicine increase new varieties favorable factors drive, health industry consumption will be a comprehensive upgrade, so the doctor prescribed care will be the future, is expected to implement "healthy China" in 2020, China health industry will be 8% of GDP, total amount of breakthrough 7.2 trillion, now is the total size of 2.5 times. 

 

Affected by a variety of positive TaoJianHong thinks the future of traditional Chinese medicine museum has six big trends: to Internet + d pavilion; Chaining operation, play a role of the old Chinese medicine; Treatment and keeping in good health and diversified and comprehensive; Different industry alliance customer acquisition trend; To carry out the special services; Comply with the trend of hierarchical diagnosis and treatment, meet market demand. 

 

Under the background of the user is king Museum of traditional Chinese medicine should be "medicine" 

 

Xu Sheng 

 

The company President Xu Sheng jianmin pharmaceutical group co., LTD 

 

In the policy, dense environment, supported by the competent department of market of Chinese medicine in the high speed development, the most obvious example, traditional Chinese medicine is speeding up industrial growth in the past two years, especially in hospital of traditional Chinese, at the same time, the Chinese medicine library project has become a boom in each place, sought after by industry, development of traditional Chinese medicine has become the consensus of the pharmaceutical industry. 

 

However, it is worth noting that under the beautiful scenery of the appearance of traditional Chinese medicine, also hides all kinds of crisis. 

 

Traditional Chinese medicine in the "pain" 

 

Jianmin pharmaceutical group co., LTD., President of Xu Sheng believed that Chinese medicine is marginalized by the mainstream system, such as traditional Chinese mainly in the form of western medicine interrogation; Research and development of traditional Chinese medicine into confusion; Churn out the healthy development of industry, modernization of traditional Chinese medicine deviates from the direction, and so on, are the main performance of the "crisis" of traditional Chinese medicine. 

 

The emergence of these problems in the final analysis, is the market and society one-sided understanding of traditional Chinese medicine to materialism, and learning western medicine mode in isolation, pursue benefit maximization, therefore the indelible damage to the development of Chinese medicine. 

 

Museum of traditional Chinese medicine to be more ground 

 

Xu Sheng said, to solve the above problem, industry needs to try medicine combination, make the combination of culture and science; Explore individualized diagnosis and treatment, and secondly general medicine; Regression of Chinese medicine as the way of life, don't have cure disease cure not ill the three development direction, in particular, is eight aspects: 

 

1) cultural regression. Culture is the core of all walks of life now productivity. Among them, try to materialism and idealism, traditional Chinese medicine industry colleagues to have the fear of further popularization in the whole society of traditional Chinese medicine culture, is the focus of the culture of Chinese medicine regression; 

 

(2) promote regression diagnosis pattern. Speed up library development of traditional Chinese medicine, Chinese medicine talented person deserves respect and professional duration; 

 

(3) make mentoring system of personnel training mode. To learn the traditional classic and research personnel training model innovation; 

 

(4) the construction of the first workshop. To ensure the traceable to the normalization of medicinal materials production base, do reasonable deployment of medicinal materials resources, and according to the processing, to ensure the quality of medicinal materials in the process of development of Chinese medicine stability; 

 

(5) development C2M intelligent custom pattern. Demand by consumers directly to the businessman, meet the demand of modern fast-paced way of life of consumers, improve their drug use, the experience of diagnosis and treatment and quality; 

 

6. According to the ancient and well today. Stay under the premise of "truth" of traditional Chinese medicine the bottom line, with the help of the modern methods and means, such as modern testing technology, equipment, materials, etc., in the way of the Internet to promote and enhance the level of diagnosis and treatment of traditional Chinese medicine; 

 

7) balanced development of Chinese and western medicine. "Truth" of traditional Chinese medicine as the core, build independent evaluation system, the balance of traditional Chinese medicine and western medicine development, avoid confrontation and game; 

 

Today. Through the change of government policy, various enterprises to play a leading role, resources allocation by market, to create space for traditional Chinese medicine policy loosening. 

 

Retail pharmacy as one of the important channels, medicine circulation on the development of Chinese medicine, should assume due responsibilities. Among them, the power of traditional Chinese medicine, must bear the burden of TCM diagnosis and treatment model regression, hold true in traditional Chinese medicine; Handle user for Georgian characteristics, growing interest for value drivers, make traditional Chinese medicine, Chinese medicine hall more ground. 

 

Culture is the core library development of traditional Chinese medicine of traditional Chinese medicine 

 

Yang Mingjiang 

 

Li shizhen medicine group chief brand officer 

 

As medicine, especially the practitioner of Chinese medicine production enterprises, after years of research, li shizhen medicine group chief brand officer Yang Mingjiang think position and role of culture of Chinese medicine in TCM pavilion, main show is "fine, gas, god" three points. 

 

The so-called "pure", is refers to a generic material basis, to ensure the effect of TCM diagnosis and treatment; And "gas" is refers to the famous doctor, maximize generics by exquisite clinical medical value, both supplement each other, be short of one cannot. More important, it is "god", namely the cultural heritage of traditional Chinese medicine, this is the support at the heart of the development of Chinese medicine. 

 

Why do you say? Yang Mingjiang said, because, unlike western scientific treatment system, philosophy and science itself is completely independent of traditional Chinese medicine theory system, which in addition to provide patients with medical treatment in terms of material, also in terms of spiritual guidance and advice, make the patients feel better, at ease treatment, further enhance the treatment effect, therefore, is a materialism and idealism of Chinese medicine dialectical unity of medical theory, it must establish and depends on the culture of Chinese medicine, to maximum effect. Therefore, in the enterprise with traditional Chinese medicine and Chinese medicine library in the process of the project, through the outer and inner cultures of two different dimensions, by inside and the gene of Chinese medicine and atmosphere, is particularly important. 

 

For external culture construction of library of traditional Chinese medicine, Yang Mingjiang suggest industry can decorate a style, features, cultural items by these four ways, personnel image, fast for the enterprise pavilion of TCM external culture into active factor; And in the internal culture, it can't act too hastily, only through long years of persistence, around the enterprise values, business philosophy, social sense of responsibility, professional services, etc., with the heart of the faith, fear to cultivate enterprise internal culture of traditional Chinese medicine, to gradually achieve the effect.